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Balmain invites us to embrace the joy, beauty and love that surrounds us with its Spring 2024 campaign starring Gisele Bündchen. The campaign also highlights Balmain’s new Jolie Madame bag, referencing the brand’s mid-century post
Balmain Creative Director Olivier Rousteing in the Spring 2024 collection; It offers a collage of roses inspired by the brand’s founder, Pierre Balmain, and his love for gardens and couture designs. Collection; It celebrates the power of love, beauty and joy, elements that need to be more present in everyone’s life.
The legendary model Gisele Bündchen is at the center of the campaign prepared for the collection. The Brazilian supermodel, known for her breathtaking beauty, appears as the embodiment of the spirit of the collection. Bündchen’s radiance makes the campaign striking and reminds us of the transformative power of trust.
To realize the vision he prepared for the campaign, Olivier Rousteing collaborated with famous photographer Rafael Pavarotti, who also showcased his talent in Balmain’s Fall 2023 campaign. Pavarotti’s artistic sensibility completes the essence of the collection and creates a series of striking images that transport us to a world where roses rule.
Highlights from the collection include the new Jolie Madame bag, a luxury accessory that pays homage to Balmain’s mid-century silhouette. This futuristic design seamlessly blends surprising shapes and materials, such as rubber, with the finest Parisian couture craftsmanship. The Jolie Madame bag demonstrates Olivier Rousteing’s innovative spirit and commitment to pushing boundaries while honoring the brand’s heritage.
