Bvlgari introduces new brand campaign with Anne Hathaway, Zendaya and Liu Yifei

As each dawn brings the dawn of a new day, Bvlgari’s creative spirit is revived with endless rebirth. This cycle has now become the driving force of the Bvlgari Eternally Reborn brand campaign, offering inspiration to embrace personal renewal every day with courage and confidence.

Since its founding in 1884, Rome’s fine jewelery has constantly evolved with the aim of building beauty and celebrating life. Now, paying homage to its 140-year legacy of continuous innovation, Bvlgari opens the doors to a journey of personal ascension, inspired by its extraordinary works. As unique talismans that capture the light of a new dawn, the precious masterpieces of the Roman Jewelery House unleash strength and self-confidence to fuel personal growth.

Directed by Nathalie Canguilhem and shot by fashion photographer Zoey Grossman, the campaign features Bvlgari global brand ambassadors Anne Hathaway, Zendaya and Liu Yifei experiencing a moment of self-awareness and constant reinvention in Rome. Wandering among the magnificent landmarks of the Eternal City, these muses are displayed in a dazzling array of mirrors that reflect their different facets and unique evolutions, accompanied by the powerful song ‘Burning’ by the Yeah Yeah Yeahs. Like the endless perspectives offered by the surface of a precious stone, this play of reflections broadly explores each individual’s search for a new version.

The Eternal City’s eclectic fusion between different eras and styles is echoed in the unique designs, remarkable jewelery combinations, and unparalleled craftsmanship of the jewelery masterpieces worn by the three ambassadors on their path to personal renewal. Brimming with the dawn light of Rome, talents shine in some of the stunning works of Aeterna, Bvlgari’s most extraordinary High Jewelery collection ever created, making stunning appearances throughout the campaign video.